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2023 Super Bowl Moments that Blew Up on Social Media

morganlgeorge21
Feb 15, 2023
3 min read

It's a no brainer that the most watched annual sporting event would get people talking all over social media. With millions of people watching, it's inevitable that people will turn to social media to talk about the Super Bowl. People even took to social media before the game actually started and are itching to discuss every big moment of the night. This post dives into some of the 2023 Super Bowl moments that had everyone talking on TikTok and other social media platforms.

Rihanna's Half-Time Show


Rihanna's half-time show performance gained traction on TikTok before she even stepped on the field. Tons of people posted their predictions for which song Rihanna would start with for the half-time show. It became a fun game for everyone to make their predictions online and share their opinions. People also stated which songs they would love for Rihanna to perform during her show. After the actual performance, more videos blew up about correct predictions and songs they wished Rihanna would have sang.


The TikTok videos and attention before the performance did not stop there. People who only cared about Rihanna performing referred to the Super Bowl as the "Rihanna concert". Videos of people patiently waiting for the concert to begin quickly surfaced the internet and became a funny trend. Even people who were physically at the game posted about how they just went for the Rihanna concert and were waiting for people to stop throwing balls around. Rihanna's half-time show was highly anticipated and it certainly gave people something to talk about.


Immediately after Rihanna's performance, tons of people went to TikTok to discuss it. One of the biggest topics from the show was the debate on whether Rihanna was pregnant or not. The question "Is Rihanna Pregnant" became the most searched Super Bowl question of the night. People commented that she could just be showing off her postpartum body, but after confirmation posts, Rihanna revealed that she is pregnant with her second child. Huge praise for Rihanna was shared all over TikTok for her ability to perform so well while pregnant. This Super Bowl is the first time in history that a woman has performed the halftime show pregnant.


Another part of Rihanna's performance that blew up on social media was when she put on makeup in the middle of her performance. She uses her own makeup brand to check her makeup in the small mirror and add some powder then immediately starts singing again. Tons of people started searching what product she used, and people commented on the brilliant marketing move. Rihanna has gained a ton of respect from this performance and even managed to boost her business in the process.



Tubi's Commercial


Tubi's Super Bowl commercial took a bunch of people by surprise and may have even caused some fights to break out between viewers. If you did not see this brilliant commercial, basically it made it look like the channel was being changed from the Super Bowl to the Tubi platform. It had many viewers yelling for their tv remotes and questioning who changed the channel. Only to then realize it was just a commercial and they were in fact still watching the Super Bowl. Reactions to this commercial exploded all over social media and quickly became one of the most talked about Super Bowl commercials. People are commenting on how brilliant the commercial is and how it tricked almost everyone watching.

Tubi definitely caught the attention of thousands of people and managed to go viral during one the biggest marketing opportunities of the year.



These moments from the Super Bowl caused thousands of people to turn to social media to talk about them. Social media provides a sense of community and allows for people to relate to each other and share their opinions. A big event like the Super Bowl will definitely get people talking and it is a great way for people and businesses to market themselves and attract consumers.


 
 
 

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